#99772 by
Kramerguy
Thu Feb 04, 2010 4:14 pm
It's interesting how different perceptions are regarding MTV-
I was part of that original MTV generation - My perspective was entirely different than yours-
We saw music was staling out, groups like Styx, Boston, Aerosmith, Led Zep, etc.. were staling out, then along comes MTV and they brought with them a new wave of "alternative". Influential bands and artists such as U2, Prince, Tears for Fears, Duran Duran, and the Eurythmics would have never seen real success and radio airplay (eventually) had it not been for MTV.
There was a pretty good space in time where radio completely ignored what was hot among the youth culture and continued playing the same old (zeppelin, etc..) and it wasn't until artists that survived the 70's like Tom Petty, Dire Straits, David Bowie, and Neil Young EMBRACED MTV, that the radio industry finally started moving forward.
Now, things did go down hill.. I kind of blame everyone for it- rap became increasingly popular, creating videos that reeked of sex and violence. Not to say there wasn't plenty of that before, but the "art" seemed to be left out (in my opinion), and videos just became more of a "thug" mentality. Pop stars like Brittany and Christina became all about visual representation and nothing about music, but we had that back in the 70's with the jackson 5, bee gees, blondie, etc.. so was it really anything new? Even the beatles had the image.
The concept of videos became stale as well, instead of a visual representation of what the song was about (I still think of 'song remains the same' kind of story lines), everyone became obsessed with making a flashy overdone piece of sh1t, so it became stale and overdone. Now, nothing is new or inventive.
Now this is all opinion based on perspective, as I was a teen of the 80's, but I'd like to think that I had my finger on what was hot back then. As far as MTV ruining music, I just don't see it.
At that time, they influenced what I might consider the greatest surge in music advancement I've seen in my lifetime. the grunge movement in the early 90's is a distant second, maybe.