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#70916 by PocketGroovesGSO
Mon Jun 15, 2009 5:13 pm
I decided to start a blog to help advertise my bass session business for my local market, as well as a regional market. I plan on putting the blog address on my next batch of business cards so that my potential clients can get an idea of what I'm about, my gear, and what I can provide to them. So far, I have included a bio of the Pocket Grooves brand and a breakdown of my gear.

Here's my question to my BM forum-mates: You have been given a business card for a musician, studio, venue, etc, and you check out their blog at the website on the business card. What do you expect to see? What do you want to see? What would you not like to see?

Check it out and let me know. I know that I don't really have to ask this of you guys, but please be as candid as possible. :D Thanks!

http://pocketgroovesgso.blogger.com
Last edited by PocketGroovesGSO on Tue Jun 16, 2009 4:29 am, edited 1 time in total.

#70925 by ColorsFade
Mon Jun 15, 2009 5:53 pm
Keep in mind what a blog is - it's like a diary. It's not an advertisement. It's not a static web site where you just list your business, what you do, throw in a photo or two and a couple links. It's not a dead space on the web. A blog is a living, breathing entity. It's something that should be alive - updated frequently with new information. If you can't maintain it with a steady stream of information then don't start a blog. Put up a web site instead, give it the initial content and leave it alone.


If someone has a blog about their business, I expect to see blog posts covering topics that are relative to that business. I especially expect to see frequent posts. The best bloggers I read put up a post every day. That's a really heavy writing schedule. I'd shoot for at least once a week, two if you can manage it.


Using your particular example, as a bass session business, I would expect posts about:

(a) The kind of artists you are doing session work for. Names, dates. How the sessions went; if they were successful, if you were asked back, etc.

(b) Equipment you are using, how well it is working for you, equipment you are looking at using. Equipment posts would always be good. People want to read about equipment from a person who is actually using it in a professional realm.

(c) Troubles/difficulties/hurdles. People will want to read about the types of problems you are dealing with as a session musician and how you're overcoming those things. You want to avoid personal conflict and badmouthing clients, obviously. You don't want to burn any bridges - you're trying to improve your business, not hurt it. But when you can be revealing to the reader - bring them inside your world and give them a taste of what you deal with on a daily basis as a session musician - then that's going to capture readers and improve your following.


A blog can be a valuable tool for networking and creating contacts. I have a personal blog (that is not as focused as most blogs) and in it I cover some of what I do professionally as a software developer. I write about technologies I'm using, hurdles I have to overcome, things that go bad, lessons learned, and I also post sample code and lengthy articles that other, less experienced software developers find useful. I answer a lot of e-mail from people who find my postings helpful and they want to know more. My blog has gotten me contracting work on the side and job offers from across the US; I've managed to make some decent connections with other developers due to my blog.

Done correctly, it can be useful. But you have to post and you have to do it frequently. I haven't written in my blog in months and I've seen the drop off in readers and people e-mailing me.

#70956 by gbheil
Mon Jun 15, 2009 10:34 pm
This site is really the only thing I do "on line". I wouldnt know a blog if it fell on my shirt while I eat Pizza. :oops:

But I wish you the best just the same.

#71094 by ZXYZ
Wed Jun 17, 2009 1:10 am
Internet Explorer cannot display the webpage
[/quote]

#71108 by neanderpaul
Wed Jun 17, 2009 2:59 am
Firefox can't find the server at pocketgroovesgso.blogger.com.

#71166 by PocketGroovesGSO
Wed Jun 17, 2009 4:46 pm
ZXYZ wrote:
Internet Explorer cannot display the webpage
[/quote]

neanderpaul wrote:Firefox can't find the server at pocketgroovesgso.blogger.com.


I had the same problem at home this morning. I copied this link directly from the browser... When I get home tonight, I'll go double check it and repost the link. Sorry guys! :)

#71184 by Sir Jamsalot
Wed Jun 17, 2009 7:50 pm
Is this it?
http://pocketgroovesgso.blogspot.com/

If so, I read the latest blog on the site about "Session Players vs Free Musicians". I was going to comment on that blog, but I guess I'll comment here instead since I think it's relevant to this crowd.

We've come a point in technology where "it" (technology) places into the hands of "non-professionals" tools that give them access to professional output. That doesn't mean they have an eye or an ear for what professional output IS, but they are able to wing-it from home and this is going to create a shift in how art is percieved so hang on tight.

Let me explain from the perspective of my wife who is a professional photographer - she studied her art in school, was taught by her parents and worked in the field for over 25 years using traditional film photography. There was a time when if you needed a wall portrait, you had one option - visit a professional who had access to a lab with the equipment to touch-up, create and package a 24" framed wall portrait. Photography in the day paid special attention to lighting, poses and focus.

In the past decade, the rise of the camera cell-phone, digital camera and computers has changed the availability of photography to virtually anyone who owns a cell phone or a computer. You will be hard-pressed to find a lab these days that actually takes FILM and develops it. Everything has gone digitial, including the traditional Hausalblad wide format cameras.

Now, as this has happened, the next generation are exposed to an increasingly wide variety of "non-traditional" poses - that is, pictures are now journalistic in style, free form, not posed but more candid. Colors, be because of digitital photography and LED screens have become less rigid, more neon (to the professional eye) and as such, younger generations are incapable of seeing quality as defined by older generations. The art of traditional photography, has in effect, passed away unawares by the general population. How people view photographs these days is entirely different than just a decade ago. Culture has changed it's taste, and now traditional photography is no longer a dish people are willing to pay big money for given the fact anyone with a cell phone can do a wedding session - and, because people have no comparision to gauge that cell phone picture with a quality picture, the old saying "ignorence is bliss" applies.

Back to music. I've read a discussion on here about the superiority of vinyl and tape (analog) music to that over digital. See the similarity? The art of music, and people taste perception of music is changing at society level. People who have never experienced traditional photos will no less miss it than people how have never experienced tape/vinyl.

Digital in both respects puts at the fingertips of otherwise non-professionals, and elevates them to a status than they otherwise could have been, but because they haven't studied the art/medium/style/quality, they are quite satisfied with what comes out and this is by no means an isolated event - this is society wide.

So when I hear people say "people shouldn't play for free", I think of the open source movement in software, the expanse in home-photography and home-recording and I think, how on earth can you avoid it? You certainly wouldn't want to legislate it would you?

It boils down, in my opinion, to two things you can do as an artist. Sell yourself on quality that the non-professional is incapable of because the non-professional is lost with out technology to make him, and secondly, expect where society is goin and hit that path first. Expect that music, photography, and all those areas of technology that put the general public in a position to do "otherwise professional only trade-worK', will do so as a hobby and therefore free.

Whether you like it or not, hobbyists are now equipped with professional grade tools and are quite willing to do their hobby at no cost. So you're going to have to come up with a creative way to beat the hobbyist. See where we're going first, then beat them there. I don't know what that looks like in the music world - i"m not a professional artist as much as I wish I could be, but in the photography world, selling prints just doesn't cut it because everyone expects a DVD filled with 300 "no strings/copyright" attached for use on facebook, etc.

Long story short, don't bury your head in the sand.

#71208 by ANGELSSHOTGUN
Wed Jun 17, 2009 10:59 pm
play your music live dont stop till the cows are crowing,cant steal, cant beat,cant stop a great live performance,,,,,sell everything afterwards[cds,tee shirts,used underware,your ex wifes car,etc]

#71216 by ZXYZ
Thu Jun 18, 2009 12:13 am
One way to do it would be to invent something so radically new and different (e.g. The Beatles 1964) that everyone would either love it or hate it (no in-between), thereby creating a big fuss (and a lot of publicity), then immediately copyright it, and run with it. Not an easy task. It may even be something that you just have to fall into or it is bestowed upon you somehow..
(xcuse me- i guess I'm getting off-topic slightly, lol).. oh yeah.. then you'd get paid for every gig big-time!!

#71220 by PocketGroovesGSO
Thu Jun 18, 2009 12:26 am
Yes, Chris, that's it!! http://pocketgroovesgso.blogspot.com.

I got confused because I signed up to do the blog on Blogger, but the blog itself has a URL of Blogspot. Thanks bud!

That particular blog I wrote as a condensed version of a thread in the US forum concerning a pro musician survey. The survey thread was morphed from being about a survey for professional musicians to not playing anywhere for free. I'm partially responsible for this topic change through my opinions. :D

Thanks for sharing the story about your wife. :) When I was writing in the thread and on the blog, I wasn't necessarily thinking of technology, but rather professional musicians (specifically) losing work to amateurs. Adding your thoughts on the advancement of technology makes sense, because just like in photography, technology has advanced so that amateur players have access to pro stuff (gear, studios, home rigs, etc), and this is causing the professional musician to fall by the wayside like the professional photographer has.

I take pictures of my kid's birthdays, zoo trips, and various family stuff, that is more of an everyday or reoccuring instance. My daughter will continue to have birthdays every year, we will continue to goof off in the backyard, we will continue to have family gatherings. However, for special occasions, like weddings, graduations, etc, we call a professional photographer because they have the training, skills, and insight to capture these moments in the perfect way in the eyes of my family. This is parallel to my point with amateur vs professional musicians.

All of my clients are working, gigging musicians. They may have a guy that plays with them on live gigs, they may not. Yet, all of them gig. It is a regular, reoccuring thing. I'm not terribly upset if I find out that one of my clients plays a live gig without me. I'm disappointed, and I'm missing the money that I would have made, but not really upset. However, when it comes time to record an album, or a new EP, this is not an everyday thing. This is a HUGE deal that requires special training and skills to be done to the standards that I know personally my clients expect: to capture the songs in the perfect way in the ears of my clients.

I'm all about the advancement of technology. I just don't like when technology is a direct cause for people losing work. Music, photography, even call centers operators (automated systems giving out information that an operator could, but giving it to 29 different people at a time...), or machinists (new machines replacing the workers running the new machines). Alas, technology will continue to get bigger and better, and will continue to replace people. I think the key is positioning ourselves to take advantage of the technology, like you wrote, so that we can be ahead of the curve.

Great response! I'm stretching my mental muscle!! ;) If you want to respond on the blog, that would be great!
Last edited by PocketGroovesGSO on Thu Jun 18, 2009 12:29 am, edited 1 time in total.

#71221 by PocketGroovesGSO
Thu Jun 18, 2009 12:27 am
ZXYZ wrote:One way to do it would be to invent something so radically new and different (e.g. The Beatles 1964) that everyone would either love it or hate it (no in-between), thereby creating a big fuss (and a lot of publicity), then immediately copyright it, and run with it. Not an easy task. It may even be something that you just have to fall into or it is bestowed upon you somehow..
(xcuse me- i guess I'm getting off-topic slightly, lol).. oh yeah.. then you'd get paid for every gig big-time!!


I like the way you think X!! :D

#71232 by Sir Jamsalot
Thu Jun 18, 2009 1:20 am
PocketGroovesGSO wrote:Yes, Chris, that's it!! http://pocketgroovesgso.blogspot.com.

I got confused because I signed up to do the blog on Blogger, but the blog itself has a URL of Blogspot. Thanks bud!

That particular blog I wrote as a condensed version of a thread in the US forum concerning a pro musician survey. The survey thread was morphed from being about a survey for professional musicians to not playing anywhere for free. I'm partially responsible for this topic change through my opinions. :D

Thanks for sharing the story about your wife. :) When I was writing in the thread and on the blog, I wasn't necessarily thinking of technology, but rather professional musicians (specifically) losing work to amateurs. Adding your thoughts on the advancement of technology makes sense, because just like in photography, technology has advanced so that amateur players have access to pro stuff (gear, studios, home rigs, etc), and this is causing the professional musician to fall by the wayside like the professional photographer has.



And I'll add it's frustrating because my wife daily sees friends' wedding pictures that are (excuse my french), crap - not just colors but lighting and poses too. "Up nose" shots, "hands crossing the crotch" shots, and missing shots! - they don't know WHAT to take because they are inexperienced, and of course neither does the client because they're not the photographer so they miss out on a lot of things they'll never know about (until of course they compare my wedding album with theirs ^.^).

PocketGroovesGSO wrote:I take pictures of my kid's birthdays, zoo trips, and various family stuff, that is more of an everyday or reoccuring instance. My daughter will continue to have birthdays every year, we will continue to goof off in the backyard, we will continue to have family gatherings. However, for special occasions, like weddings, graduations, etc, we call a professional photographer because they have the training, skills, and insight to capture these moments in the perfect way in the eyes of my family. This is parallel to my point with amateur vs professional musicians.

All of my clients are working, gigging musicians. They may have a guy that plays with them on live gigs, they may not. Yet, all of them gig. It is a regular, reoccuring thing. I'm not terribly upset if I find out that one of my clients plays a live gig without me. I'm disappointed, and I'm missing the money that I would have made, but not really upset. However, when it comes time to record an album, or a new EP, this is not an everyday thing. This is a HUGE deal that requires special training and skills to be done to the standards that I know personally my clients expect: to capture the songs in the perfect way in the ears of my clients.



Currently, this last sentence of yours here is echod in the thread on mastering. I haven't even touched mastering yet, but it sounds highly subjective and requires the ability to really listen and tweak over time. Because it's so heavily dependant on a careful ear, that tells me it will likely be one of the last fronts to be taken over by amateurs simply because of its complexity even WITH software.

Remember though how movie production used to be something only professionals could afford to touch? now you can produce your own DVDs of home movies with menus, subtitles, sound-tracks heisted from the internet... my 10 year old can figure it out already. Heckfire, I just purchased Cubase Studio for about 450 bucks. I suck at it, but I can lay down basic tracks, stick drum loops into it, etc... So eventually everything I think will be touched in this way.

PocketGroovesGSO wrote:I'm all about the advancement of technology. I just don't like when technology is a direct cause for people losing work. Music, photography, even call centers operators (automated systems giving out information that an operator could, but giving it to 29 different people at a time...), or machinists (new machines replacing the workers running the new machines). Alas, technology will continue to get bigger and better, and will continue to replace people. I think the key is positioning ourselves to take advantage of the technology, like you wrote, so that we can be ahead of the curve.

Great response! I'm stretching my mental muscle!! ;) If you want to respond on the blog, that would be great!


I apologize for sounding so pessimistic. This topic hit close to home a few years back in the form of photography, and I just don't want people to just dismiss it as being the amateur's or client's fault and if we can just get them to stop bargain shopping everything will be alright.. it just doesn't work that way.

My wife practically has the THE last family portrait storefront in northern California. Everyone else has had to start combining shops and or working from home. It's very frustrating for her to talk to someone on the phone who can "go down the street and purchase a DVD with 300 pics on it when you're only gonna give me 10 wallets, a 4x5 for the same price". "I want it on CD" - "what do you mean I can't copy these pictures to give to my relatives?" The people calling are clueless about quality and the professional schooling that went into producing those photographs. Truly clueless.

Anyways, I see that the storm has already reached the music shores. The more I look, the more I see it. I hadn't really considered that front until I read your blog then did a little retrospect on my wifes studio and see the similarities. Rest assured tho, as long as humans are free-thinkers, they will have one leg up on machines and therefore the amatuers who rely so heavily on those machines to create the art for them.

The real challenge for the professional (and focus I think) is figuring out, as musicians/professionals in any market, how to demonstrate your work is better and more encompassing than the amatuer. Can you show that you know what "poses/musical elements" to include in the package in the first place - that the amateur is clueless to? And is selling the hard-copy/song really the bread basket given how drowned out that market has become? Seems like a new selling point is worth investigating - selling service instead of product? Selling knowledge? I don't know. It's pioneering time.

#71235 by Sir Jamsalot
Thu Jun 18, 2009 1:25 am
If you want to respond on the blog, that would be great!

oh sorry. feel free to cut paste it if you like. didn't do a spell check but then again, i'm not claiming to be an engrish teacher either, so... ;)

#71414 by PocketGroovesGSO
Thu Jun 18, 2009 4:41 pm
your engrish looked fine to me. iN fact, I didn't not see no missteaks! :D :lol:

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