Black57 wrote:Don't leave a rock unturned.
I agree 150%
The internet much like anything else, is a tool, which if used properly can produce measurable results. I've done a buttload of research on what works, and the key is everything works if you have a good product, and a willingness to
manage it properly. With the internet, using myspace as the example, you have to constantly post on their forums, make online friends, make your music available, find a way to focus on local fans, bands, clubs, etc.. Most clubs and venues have their own myspace pages now.. It takes more of a time investment than anything else, something many people don't have, but if you can find a way to manage that, then you just nailed one potentially rewarding tool.
But that alone won't make or break you, you have to diversify ALL possible outlets, play out, play often, and step outside of your local comfort zone to play regionally, spread the word. JW will tell you it's a good portion of merchandising - giving away hats, t-shirts, keychains, etc.. And he's absolutely right.
Get booked on local AM radio shows, talk to the local news reporters about doing a piece about local music and offer your insights for props in the article(s). PERFORM AT CHARITY EVENTS! Keep an open mind and really sell yourself. Develop a sustainable image that coincides with your music, nurture that image, sell it. Try to get local/national brewers (rolling rock here in PA) to sponsor you.
I'm rambling now.. but you get the drift. You are in the driver's seat. It's all up to you.
But don't fall for that "we will represent you and mail your CD's to the labels" CRAP. It's all bullshit. Anyone who had that kind of pull in the industry wouldn't have to advertise, they would have people beating their doors down.
