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#277867 by Angry Alpaca Studios
Mon Jul 17, 2017 4:23 am
Hi all, I'm about to upload a newly-completed album to CD Baby and I'd like a few opinions, since this is the first time I'm doing this sort of thing.

I have recorded seven separate tracks, and imported them into a master file in Cubase. The tracks have short soundscape pieces ("joiners") linking them together, so the end result is an album that is one single audio file, but with seven tracks listed in the DDP image. Each track will have a little bit of overlap with the joiners before and after it, so there is no gap between any of the tracks or any periods of silence (the album is one big 43-minute track but a CD player can still jump to the individual songs - think along the lines of Oxygène).

Now I know the answer is "do what you think is right" but still, I'd like other people's opinions as selling an album is a new experience for me. So here is where I'd like some opinions/guidance:

1. As this is a concept album, I was intending to make it an album-only release (not making individual tracks available to download). This makes sense to me as it's one continuous 43-minute piece, but I've been told that you severely limit your audience by not making individual tracks available to download.

2. If I do make individual tracks available, which is easy enough to export from the DDP image I've made, then none of them will have a clean start or a clean end, because of the "joiners" overlapping them. I suppose the answer is to either fade the joiners in and out, or just use the original track files from before they were copied into the master file. If I do the latter though, they lose the "flavour" of being segued and so it would ruin the flow if you wanted to play the individually-downloaded tracks one after the other, instead of playing the album's single file.

3. If I do the former, most MP3 players can't play sequential files without gaps between each file, from what I can recall, so that also kind of ruins the flow of the album. Or is that just the way it would have to be for people that didn't buy the whole "single-piece" album?

4. Regarding making the whole album available on MP3 (as opposed to CD), one big problem is that as far as I know, the MP3 file format doesn't support indexing, so someone playing the MP3 wouldn't be able to jump to individual songs. Would this alienate listeners?

5. Finally, if the standard practice of individual songs selling for $1, and albums selling for say $12 (from what I remember of CD Baby's recommended pricing structure, iTunes is probably similar) is used, how would you reconcile the gap if you only have seven tracks and so people would never buy the whole single-piece album? It's still 43 minutes' worth of sound, but the album approach makes it seamless.

Like I said, this is a new thing for me so I'd like to hear people's thoughts. Thanks.
#277871 by GuitarMikeB
Mon Jul 17, 2017 12:20 pm
Conjoined songs are a real problem in today's digital distribution world. I have 2 songs on my 2nd album that are that way, I didn't do digital distribution other than Bandcamp, where I just put both songs as a single track.

1) I would get rid of the 'overlap' sections, for a start. I'm not even sure you can release (through CDBaby) as a single full-album track, and if you can there would be no indexing to the separate songs, as you know.
2) Pricing - similarly, you're screwed on this. Usual 'whole album' price is $9.99.

Your subject line says 'marketing', but these questions are really nothing to do with marketing, they are 'final production' questions.
#277893 by Angry Alpaca Studios
Tue Jul 18, 2017 12:27 am
Thanks for taking the time to answer. Yes you're correct, it's more a "final production" topic than marketing, but as I said I'm a total newbie at this :)

I guess what I'm after is a compromise, but if it has to be a choice between maximising financial return or keeping the concept, I'd choose to keep the concept. I'm not sure if CD Baby will do the one-track album release thing, so that might be a deciding factor, but I'll worry about that when the time comes - at this point I'll assume it won't be an obstacle.

As far as the compromise solution goes, the only thing I can think of is making the individual tracks available as MP3s and if someone chooses the CD, then they get the benefit of the joiners and indexing. If they choose individual tracks then they lose some of the "flow," and so be it.

But yes, conjoined songs are a problem in today's digital distribution market. I wonder what albums like Oxygène , Stratosfear, and Tubular Bells would look like if they were conceived and released today?
#277898 by GuitarMikeB
Tue Jul 18, 2017 12:12 pm
Angry Alpaca Studios wrote: I wonder what albums like Oxygène , Stratosfear, and Tubular Bells would look like if they were conceived and released today?


Of those 3, I only know Tubular Bells. Frankly, it would never see public consumption. If you remember, there was a 'single' version released for radio play, the beginning part was cut short, and it faded out early. Same thing with Jethro Tull's Thick as a Brick.

maximising financial return

Ok, let's be realistic here - what marketing savvy or established audience do you have for this already? Do you already have thousands of Facebook "likes" or a large established mailing list of superfans? Are you performing it live and expect people to buy CDs or downloads based on hearing it that way? Or do you have an agent/manager/producer who thinks they can get your music out there in a big way?
The sad truth, today, is that only 5-10% of music listeners even buy downloads or albums from anyone but the top 10% of performers/bands.
I make more money from PRO royalties (playing my originals live) than I do from CD/digital releases (when factoring in the costs). And that holds true for everyone except the top 10%.
#277940 by Angry Alpaca Studios
Wed Jul 19, 2017 2:04 am
Fair enough - this album is ambient/electronica built by one-man-band-multitracking, so it's never going to be played live. There's no fan base yet as this is all new, but I'm going to float it out there anyway just to see what happens. At the very least, I should be able to learn a lot.
#278006 by GuitarMikeB
Wed Jul 19, 2017 12:09 pm
Angry Alpaca Studios wrote:OK so for the content I'm talking about, I presume CD would be the way to go?


Not my genre, but I would guess the answer is 'yes'. The real question is how do you propose to MARKET your release? 'Market' means get the word out on it and promote it to get people interested enough to buy it. Not being familiar with that genre, are there blogs/websites/forums dedicated to this type of music?
#278085 by t-Roy and The Smoking Section
Thu Jul 20, 2017 6:37 pm
You might search out Tommy Darker (in London) for someone who keeps up with marketing trends of indies.

Why not manufacture the album as one song with no gaps, but then index where each different song starts for people who aren't going to sit down for an hour to listen?

If you had a fanbase, I'd say Tunecore is the only way to go, but since you don't it doesn't matter. CDBaby will do nothing but give you a place to store files. At least they don't charge a lot for it.

http://blog.sonicbids.com/how-to-be-you ... stribution

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