The only music venue gigs that seem to draw consistently large crowds these days are those that tend to dance/hip-hop/DJ-type music. For the 20-somethings who just want to party and dance.
Any other type of music - folk/rock/indie attract the fans of the bands/artists only. You can find a club that is packed to the gills on Saturday night (this week) because of the band, then next week, different band, the place is empty.
"Free" shows sponsored by local or national companies require a lot of promotional work to get the sponsorship signed up - the sponsors want to know what they 'get out' of the whole thing - sometimes it's selling their product, sometimes its the 'advertising'. Usually a well-known (local or national) headliner is needed to get some attention and guaranteed draw, and they'll require payment.
Even ticketed shows require this same work these days. Last year (or maybe it was 2015) there was a 2 day concert event promoted in New Hampshire that had Steven Tyler (Aerosmith) as the headliner on the final day. There were a ton of local acts booked to fill the rest of the schedule. As of the first day of the festival, only a few thousand tickets had been sold - for the 2nd day only, very few 'whole festival' tickets had been sold. Bands were then warned that they might not get paid at all (their 'cut' was not going to be high anyway), so many of them cancelled out at the last minute. What went wrong? Bad promotion and lack of sponsorship.
In order to be a successful concert venue, you have to book bands with consistent followings, and have shows every week - if you don't have something going on, you're just paying the bills with no income.
Any other type of music - folk/rock/indie attract the fans of the bands/artists only. You can find a club that is packed to the gills on Saturday night (this week) because of the band, then next week, different band, the place is empty.
"Free" shows sponsored by local or national companies require a lot of promotional work to get the sponsorship signed up - the sponsors want to know what they 'get out' of the whole thing - sometimes it's selling their product, sometimes its the 'advertising'. Usually a well-known (local or national) headliner is needed to get some attention and guaranteed draw, and they'll require payment.
Even ticketed shows require this same work these days. Last year (or maybe it was 2015) there was a 2 day concert event promoted in New Hampshire that had Steven Tyler (Aerosmith) as the headliner on the final day. There were a ton of local acts booked to fill the rest of the schedule. As of the first day of the festival, only a few thousand tickets had been sold - for the 2nd day only, very few 'whole festival' tickets had been sold. Bands were then warned that they might not get paid at all (their 'cut' was not going to be high anyway), so many of them cancelled out at the last minute. What went wrong? Bad promotion and lack of sponsorship.
In order to be a successful concert venue, you have to book bands with consistent followings, and have shows every week - if you don't have something going on, you're just paying the bills with no income.
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Youtube: http://www.youtube.com/mikebirchmusic
Facebook: http://www.facebook.com/mikebirchmusic