Thejohnny7band wrote:For serious legal protection you probably need a trademark. Everything else is pretty limited in terms of protecting your right of ownership.
http://music.directlegal.com/dlm_tg_why_trademark.htm
Actually, to successfully obtain a trademark, you have to be able to show and describe a robust service or goods . I dunno how many bands trademark a symbol (maybe Prince, The Stones?)
I know this because I looked into it and man it sucks... The fees are very high, because the attys have to research extensively to ensure you aren't infringing on another trademark...
1) get on GO daddy or similar service and buy up a crap load of domains (Coms, Orgs & NETs) where ever that name is free and available . (This protects you from some other' jack ass monopolizing that name. lol It also helps you decide whether you should adjust the name or not.
2) For a band name, in liue of a trademark, I would simply recommend to file the name with the county court house as a proprietorship. DBA <Insert> That protects you from somebody else hanging their shingle with that name.
Trademarks are for the big boys... (i.e. If you arent generating a couple of million or more in revenue each year, its too premature to consider a trademark.) Then later, when it matures, you have to weigh the decision about how important it really is, with respect to competitors... (Usually goes hand in hand with incorporating)
Trademarks are a pain in the ass... and while it helps with branding, you really need to have a viable market share in some product or service for it to pay off.
IMHO