Sir Jams, excellent points... If I did not know better, I'd say you've done this before
I used to design Sites...Used a lot of flash and action script...wrote up Educational tools and such...
I am now so disillusioned about the crap tools and website flaws, ambiguous conventions, lack of support (i.e MS is the only biz that can sell you a broken product and then charge you to fix it..) and every other tom-dick and harry tool that is out there. Its all crap! LOL!
I guess what I am saying is...you are dead nuts on by suggesting to keep the site simple. People forget that a website is really about information... Nobody gives a sh*t what color the button is , when they want to find out the balance in their bank, for example. On the other hand, you are correct about the life of the page, Video, music , text. These do add life to the page.
Ok done ranting now...
Santos, Text should be reserved as 'ad copy" Brief, succinct, informative and to the point. If you want to do a Bio or elaborate on a topic...its a good idea to just create a separate page (room) (environment) (map) for the user to explore. If the copy is long and extensive, Design such pages exclusively for reading comfort (see Jam's suggestions about dimensions)