neanderpaul wrote:Uh actually it's hardcore cheeseball to have that as a goal. 
I didn't read it that way.
It seemed clear to me, that his "goal" is to make Gin Blossoms
relevant again. To get their music exposed again to a larger audience... particularly... an American audience... who largely is unaware that these guys are still together and making new albums.
Having T-Shirts in Hot Topics is not the "goal" but instead, a "path" to the goal... which is, becoming a force again musically, to the size of audience they were playing for, in their heyday.
It has always been an eternal struggle, for artists to pursue their art, while supporting themselves financially. In past times, composers took PAID POSITIONS to be in the court of rich patrons, who contracted with them, to produce compositions. The composer often wrote what he was contracted to write, whether he wanted to write it personally or not. In later times, metal bands learned to make sure they had at least one "power ballad" on their albums, recognizing it opened them up to the masses, and gave them a better chance to realize COMMERCIAL success as well as ARTISTIC success, with their music.
And when successful, this allows a band a longer career, and ultimately, the finances to create MORE MUSIC and MORE ALBUMS.
The only real problem I detected in the views presented, is that apparently, some of the band believes they can be relevant again, and others do not, and instead are content to rest on their past laurels.