Dewy wrote:Still got to let them know about BOGO beer or the 3 folks that show up get drunk and have to sleep at the bar.
How to reach folks to let them know is the real question... not the enticement.
Radio... eh, better for some things than others. Most radio listeners aren't riding around wondering which bar to goto.
Newspaper... again, people reading the newspaper aren't looking for a bar.
No sense in advertising 30 miles from the gig... need something direct that gets passer-by's attention. The inflatable Gorilla, the flashing Neon sign... flyers in the neighborhood... tried and true.
Lots of blue collar workers have a radio on while the go about their work day, they like to blow off some steam in the evening, and they have the money to do so.
People such as construction workers, mechanics, couriers, pizza delivery guys, etc.
They arent listening to the radio wondering which bar to go to, theyre just listening.
A good percentage of them are planning on going out drinking anyway, especially if its a friday or saturday night, so its just a matter of planting Bobs Country Bunker into their brains.
Radio promotion is still the best bang for their buck, in my opinion
I've been a part of 4 or 5 radio promos, and it hasnt failed yet.
But... the bar/club has to get the ball rolling - it's too expensive to just place your own radio ads.