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http://www.amazon.com/Savvy-Musician-David-Cutler/dp/0982307500
The Savvy Musician
by David Cutler
Editorial Reviews
LIBRARY JOURNAL REVIEW, SEPTEMBER 2009
Cutler, an independent musician, composer, educator, and consultant, has produced an indispensable guide for the budding performer who wants to take his or her career to the next level. Filled with case histories and relevant interviews with over 165 musicians, Cutler's book focuses on the entrepreneurial side of the music business. Emphasizing the value of creativity, risk, and, yes, branding, Cutler demonstrates that many of the qualities necessary for good musicianship are applicable to the business side of an artist's career as well. Over 1000 links to additional resources: e.g., job listings, blogs, camps, homepages for interviewed musicians, lists of recommended books and magazines, networking sites are available for free on the companion web site, thesavvymusician.com. VERDICT Packed with tools and strategies for funding, marketing, recording, and performing, this is an essential read for aspiring performers who want to remove the word starving from their vocabulary. Highly recommended. --Bill Baars, Lake Oswego P.L., OR
MIDWEST BOOK REVIEW, OCTOBER 2009
Doing what you want is hard when that want is playing music. "The Savvy Musician: Building a Career, Earning a Living, & Making a Difference" is a guide to the aspiring musician who wants to make their living doing what they love. A strange blend of music and marketing book, David Cutler encourages musicians to learn how to sell themselves and adapt technology to their approaches, to get themselves out there with a recognizable brand. An honest book about making it in the music industry, "The Savvy Musician" is a read that can t be missed by music lovers. --James A. Cox, Editor-in-Chief, Midwest Book Review
Product Description
So you're talented, well trained, and passionate about music. What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of "traditional" opportunities. The Savvy Musician helps balance three overriding aspects of your professional musical life: (1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts, detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career, this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of your career. Discover how to build an immediately recognizable "brand," capitalize on technology from Internet tools to the new recording paradigm, expand your network, and raise money to fund your dreams. The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators, industry employees, and others interested in a thriving musical future.
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http://www.amazon.com/Savvy-Musician-David-Cutler/dp/0982307500
The Savvy Musician
by David Cutler

Editorial Reviews
LIBRARY JOURNAL REVIEW, SEPTEMBER 2009
Cutler, an independent musician, composer, educator, and consultant, has produced an indispensable guide for the budding performer who wants to take his or her career to the next level. Filled with case histories and relevant interviews with over 165 musicians, Cutler's book focuses on the entrepreneurial side of the music business. Emphasizing the value of creativity, risk, and, yes, branding, Cutler demonstrates that many of the qualities necessary for good musicianship are applicable to the business side of an artist's career as well. Over 1000 links to additional resources: e.g., job listings, blogs, camps, homepages for interviewed musicians, lists of recommended books and magazines, networking sites are available for free on the companion web site, thesavvymusician.com. VERDICT Packed with tools and strategies for funding, marketing, recording, and performing, this is an essential read for aspiring performers who want to remove the word starving from their vocabulary. Highly recommended. --Bill Baars, Lake Oswego P.L., OR
MIDWEST BOOK REVIEW, OCTOBER 2009
Doing what you want is hard when that want is playing music. "The Savvy Musician: Building a Career, Earning a Living, & Making a Difference" is a guide to the aspiring musician who wants to make their living doing what they love. A strange blend of music and marketing book, David Cutler encourages musicians to learn how to sell themselves and adapt technology to their approaches, to get themselves out there with a recognizable brand. An honest book about making it in the music industry, "The Savvy Musician" is a read that can t be missed by music lovers. --James A. Cox, Editor-in-Chief, Midwest Book Review
Product Description
So you're talented, well trained, and passionate about music. What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of "traditional" opportunities. The Savvy Musician helps balance three overriding aspects of your professional musical life: (1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts, detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career, this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of your career. Discover how to build an immediately recognizable "brand," capitalize on technology from Internet tools to the new recording paradigm, expand your network, and raise money to fund your dreams. The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators, industry employees, and others interested in a thriving musical future.
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(¸.•´ (¸.•` ¤ CRAIG MAXIM
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MySpace: http://myspace.com/craigmaxim
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¸.•´¸.•*´¨) ¸.•*¨)
(¸.•´ (¸.•` ¤ CRAIG MAXIM
Facebook: http://facebook.com/craigmaxim
MySpace: http://myspace.com/craigmaxim
Reverb Nation: http://reverbnation.com/craigmaxim