Hey guys, I wrote this article the other day and I'd love your feedback.
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No time for music marketing?
Well, that makes the 2 of us….or should I say, once upon a time, I
had the very same problem!
I used to be very busy with the other aspects of my work-answering
phone calls, emailing clients, meeting with my staff-among the many
other things that consumed my time.
What happened then?
It dawned on me that in order for my business to progress, I needed
to invest some time in marketing each and every day without
exception.
So I became a time management freak and it was then that things
started to move to the next level for the bands that I work with.
The best way to start promoting your music is to make time to do
it. So below you will find a few of my favourite methods to start
making time each day for your music promotion.
One step at a time. No matter how strong you think you are, you
must realize that you are not Superman. You can’t just do
everything in one day. I suggest you come up with monthly themes
and work on each theme on a daily basis. The key here is to plan in
advance so that you will be able to have enough time to work on
what you need to do and avoid squeezing everything into one day.
Much better if you plan your monthly themes for the whole year and
make some tweaks along the way based on the results of the previous
monthly activities.
Focus on your marketing strategy. Whatever steps you’ll employ to
promote your music, focus on doing it at a particular time of the
day. Stay away from whatever distracts your attention while
working, be it the TV, radio or the dreaded Facebook account!
Hire someone. If you feel that you don’t really have time to do the
marketing yourself, hire someone to do it for you. This person
doesn’t have to work full-time or even be a marketing expert. I
suggest you use a site like oDesk.com to hire someone to do the
mundane tasks in your music career so that you can focus on what
matters. Many businesses around the world hire people to write
their blogs, manage their Facebook or Twitter accounts or even
write articles for them.
But as a musician you will need to keep a close eye on this process
and make sure that nothing goes out without you adding a personal
touch for the fans
When you come to think of it, music marketing is all about time
management and focus. If you can’t really find time, find someone
to have time for you.
Good luck,
Chris Rockett
_______________________
My Music Marketing Blog
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No time for music marketing?
Well, that makes the 2 of us….or should I say, once upon a time, I
had the very same problem!
I used to be very busy with the other aspects of my work-answering
phone calls, emailing clients, meeting with my staff-among the many
other things that consumed my time.
What happened then?
It dawned on me that in order for my business to progress, I needed
to invest some time in marketing each and every day without
exception.
So I became a time management freak and it was then that things
started to move to the next level for the bands that I work with.
The best way to start promoting your music is to make time to do
it. So below you will find a few of my favourite methods to start
making time each day for your music promotion.
One step at a time. No matter how strong you think you are, you
must realize that you are not Superman. You can’t just do
everything in one day. I suggest you come up with monthly themes
and work on each theme on a daily basis. The key here is to plan in
advance so that you will be able to have enough time to work on
what you need to do and avoid squeezing everything into one day.
Much better if you plan your monthly themes for the whole year and
make some tweaks along the way based on the results of the previous
monthly activities.
Focus on your marketing strategy. Whatever steps you’ll employ to
promote your music, focus on doing it at a particular time of the
day. Stay away from whatever distracts your attention while
working, be it the TV, radio or the dreaded Facebook account!
Hire someone. If you feel that you don’t really have time to do the
marketing yourself, hire someone to do it for you. This person
doesn’t have to work full-time or even be a marketing expert. I
suggest you use a site like oDesk.com to hire someone to do the
mundane tasks in your music career so that you can focus on what
matters. Many businesses around the world hire people to write
their blogs, manage their Facebook or Twitter accounts or even
write articles for them.
But as a musician you will need to keep a close eye on this process
and make sure that nothing goes out without you adding a personal
touch for the fans
When you come to think of it, music marketing is all about time
management and focus. If you can’t really find time, find someone
to have time for you.
Good luck,
Chris Rockett
_______________________
My Music Marketing Blog
