#154737 by Klma
Thu Sep 29, 2011 6:41 pm
Thu Sep 29, 2011 6:41 pm
Flowd reveals the effect of its mobile and social commerce marketing tools on driving engagement between music acts and their fans
Flowd, the music lover’s social network, revealed today at the Music 4.5 conference in London success metrics of its recent mobile and social commerce marketing campaigns with leading music acts. Flowd’s tools were highlighted at the conference as an innovative way for brands in the music industry to drive engagement and reach new demographics. For example, when comparing fan interaction with music artists on Flowd and on Facebook, data reveals that engagement rates are 350% higher on Flowd than on Facebook.
After becoming the indispensable tool for DJs with half of the Top 10 DJs in the world in 2010 already signed up to the service, Flowd is beginning to grow in popularity across all music genres. Top artists on Flowd include indie rock band We Are The Ocean, legendary trip-hop outfit UNKLE, British electropop group Fenech-Soler, world’s #1 DJ Armin van Buuren and many more. In fact, Flowd now has over 600 artists signed up to the free service. Artist fan-bases on Flowd are also continuing to grow with top artists like DJ Armin van Buuren having tens of thousands of dedicated fans on Flowd.
This popularity amongst music acts is partly driven by Flowd’s ability to let artists create engaging promotions for their fans through Flowd’s innovative Frequent Fans mobile commerce platform. This platform means that music acts can create bespoke reward schemes for their fans around gigs, single launches, festival performances, TV appearances and many more. As well as making it easy for music acts to create these reward schemes, Flowd has also unveiled analytic tools which allow music acts and their teams to effectively measure their campaigns.
Recent successful campaigns include:
· Check-in at We Are The Ocean’s acoustic show
With We Are The Ocean’s first ever acoustic show, the band wanted to drum up support from their core fans. Flowd powered a check-in rush to the event, where the first five fans to check-in to the event using Flowd’s location based tools before the show were invited to take part in the sound check and hang out with the band. This proved hugely popular with close to 10% of the attending audience checking-in using Flowd and allowed We Are The Ocean to build a personal relationship the five most die-hard fans attending the event. Video report available here: http://www.youtube.com/watch?v=aJZfl80hLO0
· Monetising A State of Trance fans with ARPU of €0.83
During the biggest trance music event of 2011, Flowd powered an online and mobile “hang-out” where fans shared pictures and stories from 5 global events. As a follow up to all the fans that had participated in the hang-out, a 10% discount offer on the 5-CD compilation was sent out through Flowd. 5% of fans redeemed the discount, resulting in a €0.83 ARPU (average revenue per user) on fans of A State of Trance on Flowd
· 50% of Alex M.O.R.P.H. fans share their free track from Flowd
Using Flowd's Frequent Fans program, Alex M.O.R.P.H. released a new track for free to all Flowd followers to build a new vibrant fan base within Flowd that can easily be marketed to in the future using Flowd’s tools. To date, 10% of Alex M.O.R.P.H’s Flowd fan-base downloaded the track with 50% of those spreading the word virally of the free track through the official “Share” or “Tweet” buttons within Flowd
Other music acts to have used Flowd’s Frequent Fans platform Sied van Riel, Britney Spears, Ferry Corsten and the Gallery Club @ Ministry of Sound.
GET STARTED: Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store. Fans can find their favourite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest tracks and watch their latest videos under Music.
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’ news and views, track and check-in to latest gigs and appearances and view photos and videos.
Artists can also reward their fans for their loyalty by using Flowd’s Frequent Fans tool. This provides artists with a comprehensive marketing and analytic tools that allows them to create tailored marketing campaigns for their fans, and measure the success of these campaigns. Flowd will be rolling out new features to its Frequent Fans tool over the next six months.
Flowd, the music lover’s social network, revealed today at the Music 4.5 conference in London success metrics of its recent mobile and social commerce marketing campaigns with leading music acts. Flowd’s tools were highlighted at the conference as an innovative way for brands in the music industry to drive engagement and reach new demographics. For example, when comparing fan interaction with music artists on Flowd and on Facebook, data reveals that engagement rates are 350% higher on Flowd than on Facebook.
After becoming the indispensable tool for DJs with half of the Top 10 DJs in the world in 2010 already signed up to the service, Flowd is beginning to grow in popularity across all music genres. Top artists on Flowd include indie rock band We Are The Ocean, legendary trip-hop outfit UNKLE, British electropop group Fenech-Soler, world’s #1 DJ Armin van Buuren and many more. In fact, Flowd now has over 600 artists signed up to the free service. Artist fan-bases on Flowd are also continuing to grow with top artists like DJ Armin van Buuren having tens of thousands of dedicated fans on Flowd.
This popularity amongst music acts is partly driven by Flowd’s ability to let artists create engaging promotions for their fans through Flowd’s innovative Frequent Fans mobile commerce platform. This platform means that music acts can create bespoke reward schemes for their fans around gigs, single launches, festival performances, TV appearances and many more. As well as making it easy for music acts to create these reward schemes, Flowd has also unveiled analytic tools which allow music acts and their teams to effectively measure their campaigns.
Recent successful campaigns include:
· Check-in at We Are The Ocean’s acoustic show
With We Are The Ocean’s first ever acoustic show, the band wanted to drum up support from their core fans. Flowd powered a check-in rush to the event, where the first five fans to check-in to the event using Flowd’s location based tools before the show were invited to take part in the sound check and hang out with the band. This proved hugely popular with close to 10% of the attending audience checking-in using Flowd and allowed We Are The Ocean to build a personal relationship the five most die-hard fans attending the event. Video report available here: http://www.youtube.com/watch?v=aJZfl80hLO0
· Monetising A State of Trance fans with ARPU of €0.83
During the biggest trance music event of 2011, Flowd powered an online and mobile “hang-out” where fans shared pictures and stories from 5 global events. As a follow up to all the fans that had participated in the hang-out, a 10% discount offer on the 5-CD compilation was sent out through Flowd. 5% of fans redeemed the discount, resulting in a €0.83 ARPU (average revenue per user) on fans of A State of Trance on Flowd
· 50% of Alex M.O.R.P.H. fans share their free track from Flowd
Using Flowd's Frequent Fans program, Alex M.O.R.P.H. released a new track for free to all Flowd followers to build a new vibrant fan base within Flowd that can easily be marketed to in the future using Flowd’s tools. To date, 10% of Alex M.O.R.P.H’s Flowd fan-base downloaded the track with 50% of those spreading the word virally of the free track through the official “Share” or “Tweet” buttons within Flowd
Other music acts to have used Flowd’s Frequent Fans platform Sied van Riel, Britney Spears, Ferry Corsten and the Gallery Club @ Ministry of Sound.
GET STARTED: Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store. Fans can find their favourite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest tracks and watch their latest videos under Music.
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’ news and views, track and check-in to latest gigs and appearances and view photos and videos.
Artists can also reward their fans for their loyalty by using Flowd’s Frequent Fans tool. This provides artists with a comprehensive marketing and analytic tools that allows them to create tailored marketing campaigns for their fans, and measure the success of these campaigns. Flowd will be rolling out new features to its Frequent Fans tool over the next six months.