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#25346 by Craig Maxim
Thu Mar 13, 2008 1:14 pm
War against Web tops music biz "screw-ups" list

Reuters


The talent scout who turned down the Beatles has long been credited with committing the music industry's biggest gaffe.

But Dick Rowe's billion-dollar boo-boo has been beaten to the top spot on Blender magazine's list of the "20 biggest record company screw-ups of all time" by the failure of record companies to capitalize on the Internet.

The major labels took top dishonors for driving file-sharing service Napster out of business in 2001, instead of figuring out a way to make money from its tens of millions of users. The downloaders merely scattered to hundreds of other sites, and the industry has been in a tailspin ever since.

"The labels' campaign to stop their music from being acquired for free across the Internet has been like trying to cork a hurricane -- upward of a billion files are swapped every month on peer-to-peer networks," Blender said in the report, which appears in its newly published April issue.

Rowe came in at No. 2 for politely passing on the Beatles after the unpolished combo performed a disastrous audition in 1962. Beatles manager Brian Epstein later claimed the Decca Records executive had told him that "groups with guitars are on their way out," a comment that Rowe denied making. He went on to sign the Rolling Stones.

Motown Records founder Berry Gordy was No. 3, because he sold the money-losing home of the Supremes and Marvin Gaye for about $60 million in 1988. The sum was dwarfed the following year when A&M Records sold for about $500 million. And in 1990, David Geffen got about $700 million for Geffen Records. (Gordy did retain ownership of the lucrative Motown copyrights.)

Geffen Records grabbed two spots on the list: No. 11 for suing Neil Young in the 1980s because it did not like his uncommercial musical direction; and No. 12, for pumping a reported $13 million into a Guns N' Roses album that still has not seen the light of day after more than a decade of work.

Other hall of shamers included Columbia Records at No. 10, for dumping Alicia Keys and rapper 50 Cent before they became famous; and Warner Bros. Records at No. 13 for signing rock band R.E.M. to a money-losing $80 million contract in 1996.

#25347 by Craig Maxim
Thu Mar 13, 2008 1:16 pm
Who didn't guess that "not embracing the digital music revolution" was gonna be the new #1.

LOL

That blunder didn't just cost them billions in revenue. It crippled the industry.

#25373 by Kramerguy
Thu Mar 13, 2008 4:30 pm
Craig Maxim wrote:Who didn't guess that "not embracing the digital music revolution" was gonna be the new #1.

LOL

That blunder didn't just cost them billions in revenue. It crippled the industry.


Yeah, It hurts us all.

#25406 by Craig Maxim
Thu Mar 13, 2008 8:08 pm
Kramerguy wrote:
Craig Maxim wrote:Who didn't guess that "not embracing the digital music revolution" was gonna be the new #1.

LOL

That blunder didn't just cost them billions in revenue. It crippled the industry.


Yeah, It hurts us all.



Sarcasm noted, but you misuderstand me for simply stating a fact. I think it is one of the best things that ever happened to music, the demise of the major labels. It's like the excitement of the gold rush, or the universe of the internet. The field has opened up hugely to anyone and everyone. I think this is one of the best things that ever happened to arists.

#25409 by Kramerguy
Thu Mar 13, 2008 8:21 pm
Craig Maxim wrote:
Kramerguy wrote:
Craig Maxim wrote:Who didn't guess that "not embracing the digital music revolution" was gonna be the new #1.

LOL

That blunder didn't just cost them billions in revenue. It crippled the industry.


Yeah, It hurts us all.



Sarcasm noted, but you misuderstand me for simply stating a fact. I think it is one of the best things that ever happened to music, the demise of the major labels. It's like the excitement of the gold rush, or the universe of the internet. The field has opened up hugely to anyone and everyone. I think this is one of the best things that ever happened to arists.


I'm sorry, I think you misunderstood me, no sarcasm was intended.

I really think the music industry's idiocy has indeed hurt musicians, and while yes, the internet is the new and undeniable gold rush for musicians, I can't help but feel that we have all suffered, career wise, because of a few factors of stupidity from the major labels.
Not just the internet blunders, but the constant directional steering away from creative outlets to bubble-gum-pop crap like britney and 1000 others that has brainwashed many americans into simpletons who can't understand a song with depth anymore.

It looks like everyone is starting to wake up though. I am optomistic for the first time since about 1995.

#25412 by Craig Maxim
Thu Mar 13, 2008 8:30 pm
Kramerguy wrote:
It looks like everyone is starting to wake up though. I am optomistic for the first time since about 1995.



Yeah, I concur with that WHOLEheartedly brother!

#25415 by Shapeshifter
Thu Mar 13, 2008 8:47 pm
So theoretically, you no longer have to seek out that magical record contract. The internet has allowed undiscovered musicians to not only get their music out into the world, but also to gain a fan base, and (probably) most importantly, market themselves and their "product". MY question is this: Where's it go from here? For me to become successful (i.e., financially-you know, the whole fame and fortune rock and roll thing), what do I have to do-flood the internet with my name and sound? Spend countless hours adding people to my Myspace friend's list?...
I'm not really asking for advice here, I'm just curious what everyone else thinks is the right path... :?

#25417 by Kramerguy
Thu Mar 13, 2008 8:58 pm
joseph6 wrote:So theoretically, you no longer have to seek out that magical record contract. The internet has allowed undiscovered musicians to not only get their music out into the world, but also to gain a fan base, and (probably) most importantly, market themselves and their "product". MY question is this: Where's it go from here? For me to become successful (i.e., financially-you know, the whole fame and fortune rock and roll thing), what do I have to do-flood the internet with my name and sound? Spend countless hours adding people to my Myspace friend's list?...
I'm not really asking for advice here, I'm just curious what everyone else thinks is the right path... :?


I'm really starting to get the impression that the internet itself is no different than TV and Radio, in the sense that some stuff is out there forever and people don't notice, and other stuff comes out, for instance on youtube, and the next thing we know, The next great band is playing the grammys and tila tequila has her own tv show.

Looks like the playing field changed, but the ball game is still the same.

The best thing for exposure I can think of is saturation- youtube, myspace, facebook, forums like this one, and dozens of other sites/places, somehow all linked together as best as possible.

#25443 by Craig Maxim
Thu Mar 13, 2008 10:53 pm
Kramerguy wrote:

Looks like the playing field changed, but the ball game is still the same.



To a degree that is true. (nice analogy - btw)

The game may be the same, but everyone's allowed to play now. That's the difference.

Yes, you still have to get attention, something that hits. But this is available to anyone and everyone now. In the past, your demo ended up in the wastebasket, and no one may have heard it again of any importance.

You don't need anyone "important" any more.

#25445 by gbheil
Thu Mar 13, 2008 11:03 pm
I dont know guys and I hope I,m off base here but seems to me the whole net thing is so big and wide open the chance of someone picking up your stuff and saying looky here I found the next guitar god is a longshot.
Most anything I've seen on TV (and I dont watch much so take that into account) that came off of youtube has been people just makeing total fools of themselves. unreal reality crap ya know.

#25448 by Craig Maxim
Thu Mar 13, 2008 11:20 pm
joseph6 wrote:
MY question is this: Where's it go from here? For me to become successful (i.e., financially-you know, the whole fame and fortune rock and roll thing), what do I have to do-flood the internet with my name and sound? Spend countless hours adding people to my Myspace friend's list?...



Sort of.

You need to flood the internet, but MOST importantly, you've gotta get FANS to flood it for you. That's a numbers game. The "You tell two friends, and they'll tell two friends" thing.

Ways that will help, besides working to build your own fan base, is to get involved in Indie websites. I used to know some of these, but I'd have to look into it again to find them. But there are BIG actually HUGE indie sites, that get millions of visitors, and the best of these will review and promote through that review, new music that they feel everyone should know about. This is publicity you can't pay for, because underground saavy fans, TRUST these reviews enough to give the music a shot, and then tell their friends about it, if they like it.

Anything that gets attention is helpful. Something has to seperate you from the pack. Groups like OkGo have had tremendous success from what can only be referred to as "gimmicks" albeit creative and successful gimmicks, like their choreography on treadmills, which people found amusing, but listened to their music while they enjoyed the entertainment. These guys now play all over the world, and people have learned that their music is actually pretty cool.

John, one of our keyboaristd on bandmix had a nationally played song about "Ronnie's Hair" speaking of Reagan's hairstyle. So, novelty songs can get lucky and hit, and when they do, it is up to you to keep the momentum going from there.

Did you see that Screamo band name I posted on another thread, that was at least 20 letters long or something? That's a gimmick, but kids talk about their name, and try and pronounce it or spell it, and it has gotten them a page on wikipedia.

Novelties don't have to be funny or corny. I see you as a potential Dylan-esque writer. Maybe you could be the Dylan type voice of our time, writing about current events, but in a poetic and thoughful way that strikes a chord with people.

Short of all that, it's promote, promote, promote.

Play as often as you can. Anywhere and anytime you can. Get your ducks in a row, professional CD for sale, get it reviewed as a new release, incorporate those reviews in your press kit (do you have a press kit?) you aren't serious if you don't have one. What about a professional website? Is your music available for sale on download? Is it on iTunes? Some unknowns have made it just from posting a tune on iTunes and having it blow up, cause people liked it and talked to each other about it. Do you have a street team? Loyal fans that will WORK their asses off to promote you cause they believe in you and your music? Do your fans link to your website, for higher search engine placement? Do you have "cut and paste" code posted so your street team can paste that code with your pic and links ALL OVER the internet?

Are you making relationships with people? Find out who the music reviewers are, and befriend them, then they put a personality and face to the music, and will help you more.

Here's something I wanted to do one day...

Sometime there are amateur animators or film makers, and sometimes their stuff gets spread widely. If you write a song, as mentioned above, that is relevant and involves current events, maybe you could get one of those guys to put animation using your song as the soundtrack. You both get massive exposure, if it is worthy of people spreading around and suddenly gets millions of hits.

I've written a book - ONCE AGAIN!!! LOL

So, I'll leave you with those thoughts and suggestions.

#25449 by Craig Maxim
Thu Mar 13, 2008 11:23 pm
sanshouheil wrote:
I dont know guys and I hope I,m off base here but seems to me the whole net thing is so big and wide open the chance of someone picking up your stuff and saying looky here I found the next guitar god is a longshot.
Most anything I've seen on TV (and I dont watch much so take that into account) that came off of youtube has been people just makeing total fools of themselves. unreal reality crap ya know.



For many of those "making fools" there are serious artists getting attention and contracts. I mentioned that Journey found it's new lead singer through YouTube, there are also musicians getting record deals. I've seen MANY such examples.

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