This ought to piss some people off, and educate others more wise.
1) Your music sucks
2) Your sound isn't current
3) You don't have a story
http://www.digitalmusicnews.com/2016/08 ... ent-274213
Of these, I think reason #3 may be the most important. If you don't have a backstory, then you have paid no dues and can depend on at least 10 years of work/practice before you deserve to be heard above the noise.
I think reason #2 is less important than the other reasons, if you can identify and find the audience you're relevant to.
Reason #1 can be addressed by test marketing but even that can't really tell the story of a song's value, only it's appeal to a mass audience. For example, I might buy an album for the "massive hit" but I continue listening to that album only if the deep cuts are also of high quality. Otherwise, that band is a one-hit wonder and will not last more than 2 albums tops.
I'm a big fan of narrow marketing. Instead of trying to please everyone, I write only for the people who would appreciate what I do. In terms of marketing, its a very very very small slice of the buying public, but in terms of sales they have few songwriters addressing their needs so they buy whatever comes out.
If it's good, you have a customer for life so the key success is to continually be producing a product for them.
.
1) Your music sucks
2) Your sound isn't current
3) You don't have a story
http://www.digitalmusicnews.com/2016/08 ... ent-274213
Of these, I think reason #3 may be the most important. If you don't have a backstory, then you have paid no dues and can depend on at least 10 years of work/practice before you deserve to be heard above the noise.
I think reason #2 is less important than the other reasons, if you can identify and find the audience you're relevant to.
Reason #1 can be addressed by test marketing but even that can't really tell the story of a song's value, only it's appeal to a mass audience. For example, I might buy an album for the "massive hit" but I continue listening to that album only if the deep cuts are also of high quality. Otherwise, that band is a one-hit wonder and will not last more than 2 albums tops.
I'm a big fan of narrow marketing. Instead of trying to please everyone, I write only for the people who would appreciate what I do. In terms of marketing, its a very very very small slice of the buying public, but in terms of sales they have few songwriters addressing their needs so they buy whatever comes out.
If it's good, you have a customer for life so the key success is to continually be producing a product for them.
.
It is what it is until it isn't