5 Step Approach To Maximizing Any Live Show

You go to a lot of trouble to put on a live show. Ever felt that in order to justify all the work involved you need to maximize your results? Your mailing list sign-ups, your CD sales?
Here’s introducing the 5 elements. The best thing is that there’s no script involved, there’s no gimmicks, and it’s not hard to remember.

Element #1: Fire = Connect
First off, you want to connect with your audience right away. Connecting right off the bat will help you to stop feeling anxious at the beginning of your show.
Three simple approaches include:
1.Setting the intention to give the audience your energy.
2.Being genuinely interested in the people in the audience.
3.Looking into people’s eyes.
Now you are ready to say a few words. You might smile (or growl), you might introduce yourself and let people in the crowd know what you are up to and what you are about.
TIP: These 5 simple exercises done just before the show will greatly increase your willingness to connect right away.
Element #2: Earth = Serve
The reason that so many artists have a hard time selling their services (and their swag) is that they forget that they are offering services and that the point is to serve.
How do you serve your audience? You figure out what they’re looking for, and you give them what that is. People WANT to have an experience, they WANT to be pulled out of their seats. They WANT to have fun. They want to feel a connection, be entertained, distracted, feel emotion, be transformed. These are all things that music provides, when delivered in the right way.
Everyone is there for some reason. You might ask them directly. If the crowd doesn’t know you, gauge the energy in the room, and adjust your set to where the crowd is at. If the crowd needs warming up, you warm them up, rather than plunge right in to your darkest, most intimate song. So you gotta try and work with what you got.
Sometimes what you’ve got and what they want or need is not going to be a match for everyone in the room. That’s OK. No need to take it personally. Do things right, and they may refer one of their friends who does like your style of music to your next gig.
TIP: Treat your potential fans as you would treat the people who are already your fans (for example, as if they have already bought a CD). If people are paying you, you’re going to show up to serve them, right?
Read about the remaining 3 elements (Acknowledge, Be Curious, Give Them A Choice) here: http://aaronbergbusch.com/maximize-your-live-show
Here’s introducing the 5 elements. The best thing is that there’s no script involved, there’s no gimmicks, and it’s not hard to remember.

Element #1: Fire = Connect
First off, you want to connect with your audience right away. Connecting right off the bat will help you to stop feeling anxious at the beginning of your show.
Three simple approaches include:
1.Setting the intention to give the audience your energy.
2.Being genuinely interested in the people in the audience.
3.Looking into people’s eyes.
Now you are ready to say a few words. You might smile (or growl), you might introduce yourself and let people in the crowd know what you are up to and what you are about.
TIP: These 5 simple exercises done just before the show will greatly increase your willingness to connect right away.
Element #2: Earth = Serve
The reason that so many artists have a hard time selling their services (and their swag) is that they forget that they are offering services and that the point is to serve.
How do you serve your audience? You figure out what they’re looking for, and you give them what that is. People WANT to have an experience, they WANT to be pulled out of their seats. They WANT to have fun. They want to feel a connection, be entertained, distracted, feel emotion, be transformed. These are all things that music provides, when delivered in the right way.
Everyone is there for some reason. You might ask them directly. If the crowd doesn’t know you, gauge the energy in the room, and adjust your set to where the crowd is at. If the crowd needs warming up, you warm them up, rather than plunge right in to your darkest, most intimate song. So you gotta try and work with what you got.
Sometimes what you’ve got and what they want or need is not going to be a match for everyone in the room. That’s OK. No need to take it personally. Do things right, and they may refer one of their friends who does like your style of music to your next gig.
TIP: Treat your potential fans as you would treat the people who are already your fans (for example, as if they have already bought a CD). If people are paying you, you’re going to show up to serve them, right?
Read about the remaining 3 elements (Acknowledge, Be Curious, Give Them A Choice) here: http://aaronbergbusch.com/maximize-your-live-show