Explain this (reverbnation again)

http://www.reverbnation.com/soungear
Got a 'fan' notice from this 'band' today. Listen to any of the tunes (if you can) - they're all covers. Take a quick look at the videos - no actual video/photos of any 'band'.
So how does this guy (I'm sure there's no band) get almost 17000 song plays and 6000+ fans?
I know it really doesn't mean much, but if you look at the comments, you have to wonder if this is some network of people who have paid a service to bump up their numbers?
Got a 'fan' notice from this 'band' today. Listen to any of the tunes (if you can) - they're all covers. Take a quick look at the videos - no actual video/photos of any 'band'.
So how does this guy (I'm sure there's no band) get almost 17000 song plays and 6000+ fans?
I know it really doesn't mean much, but if you look at the comments, you have to wonder if this is some network of people who have paid a service to bump up their numbers?