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Hey guys, I wrote this article the other day and I'd love your feedback.

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No time for music marketing?

Well, that makes the 2 of us….or should I say, once upon a time, I
had the very same problem!

I used to be very busy with the other aspects of my work-answering
phone calls, emailing clients, meeting with my staff-among the many
other things that consumed my time.

What happened then?

It dawned on me that in order for my business to progress, I needed
to invest some time in marketing each and every day without
exception.

So I became a time management freak and it was then that things
started to move to the next level for the bands that I work with.

The best way to start promoting your music is to make time to do
it. So below you will find a few of my favourite methods to start
making time each day for your music promotion.

One step at a time. No matter how strong you think you are, you
must realize that you are not Superman. You can’t just do
everything in one day. I suggest you come up with monthly themes
and work on each theme on a daily basis. The key here is to plan in
advance so that you will be able to have enough time to work on
what you need to do and avoid squeezing everything into one day.
Much better if you plan your monthly themes for the whole year and
make some tweaks along the way based on the results of the previous
monthly activities.

Focus on your marketing strategy. Whatever steps you’ll employ to
promote your music, focus on doing it at a particular time of the
day. Stay away from whatever distracts your attention while
working, be it the TV, radio or the dreaded Facebook account!

Hire someone. If you feel that you don’t really have time to do the
marketing yourself, hire someone to do it for you. This person
doesn’t have to work full-time or even be a marketing expert. I
suggest you use a site like oDesk.com to hire someone to do the
mundane tasks in your music career so that you can focus on what
matters. Many businesses around the world hire people to write
their blogs, manage their Facebook or Twitter accounts or even
write articles for them.

But as a musician you will need to keep a close eye on this process
and make sure that nothing goes out without you adding a personal
touch for the fans

When you come to think of it, music marketing is all about time
management and focus. If you can’t really find time, find someone
to have time for you.

Good luck,

Chris Rockett

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My Music Marketing Blog

I guess it's a decent article but you haven't really said much. Specifically what methods do you think would work? Be on certain websites, which ones? Attempt to get some public relations, which ones and how to get PR? Develop a comprehensive marketing kit, what should it consist of? What do you spend on each element of it? Producing a CD? How best to market it? Do you give it all away (encourage people to download it for free) in hope to develop a big fanbase so you can get bigger, better paying gigs quickly or do you give some of it away or don't give ANY of it away? Which items do you develop to sell at gigs, T shirts? Beads? Posters? etc. and WHY? There's a LOT to consider these days, especially with this crappy economy and MILLIONS of people downloading music WITHOUT paying royalties. How do we MAKE a decent living at this. Is it even possible except for the lucky few who manage to do it? Let's hear some SPECIFIC ideas to help us grow our business...

I'm with Bob.

Good sound basics, but a lot like telling a student to play a F chord without showing them where the fingers go.

Develop a specific plan.
A schematic if you will.

Then you will have done something!


I'd love to see it myself ... there are so many options ... it's like trying to find your way home in a white out.

Yeah. But if you want music to be profitable it would have to be in the way of selling Justin Bieber CD's.

I agree with FIsherman Bob and Sanshouheil...You wrote many words that say nothing. Remember you are addressing grown-ups who have experience in the business and we want to kick it up a bit. We recognize technobabble simply because we work real jobs rto support our music habit. What you wrote was actually like an intro to the real thing.

I agree with what everyone said so far.

You might also want to address the different facets of the music business separately, since a "Bar Band" will be looking for something other than what an "Original/Indie" band would, etc. A group of musicians who stay in the studio may be looking for recording deals or song sales, not gigs.

Hey everyone thanks for all your feedback.

It's good to get some real honest advice from working musicians.

I have a few more articles on the go at the moment and I will work on getting into detailed marketing methods much more spcifically.

Speak to you all soon,

- Chris


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http://www.PromoteYourMusic.net

ummm...This always works for us: flyers and constantly flooding the internet with each and every gig... We write something silly or put up a vid of a live gig or just a regular poster....seems to work if you want to get your local crowd down there... for instance, here's tonight's gig:


"If you're in the mood for an ass kickin, head buttin', dwarf tossin, nail bitin', ear splittin' evening, Make your way on down to The Stadium Pub in Bohemia, 3328 Veterans Memorial Highway TONIGHT. and witness "THE FUSE' in action!"