Still got to let them know about BOGO beer or the 3 folks that show up get drunk and have to sleep at the bar.
How to reach folks to let them know is the real question... not the enticement.
Radio... eh, better for some things than others. Most radio listeners aren't riding around wondering which bar to goto.
Newspaper... again, people reading the newspaper aren't looking for a bar.
No sense in advertising 30 miles from the gig... need something direct that gets passer-by's attention. The inflatable Gorilla, the flashing Neon sign... flyers in the neighborhood... tried and true.
How to reach folks to let them know is the real question... not the enticement.
Radio... eh, better for some things than others. Most radio listeners aren't riding around wondering which bar to goto.
Newspaper... again, people reading the newspaper aren't looking for a bar.
No sense in advertising 30 miles from the gig... need something direct that gets passer-by's attention. The inflatable Gorilla, the flashing Neon sign... flyers in the neighborhood... tried and true.