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#87115 by philbymon
Tue Oct 20, 2009 5:05 pm
Saw it. Seems a little specialized to me, in that, #1 - I'm not into NASCAR, #2 - I have no idea who Tony Stewart is, #3 - Can't for the life of me figger out why I should care if he likes the Whopper or not, or the answer to any of the other Q's he's being asked.

These kinds of things on the www do seem to be popping up more often, but I question their efficacy. I'm sure they'll follow up with bits & pieces being broadcast in their commercials, but as far as the live broadcast is concerned, it's wasted on me, & on most ppl I know. It's nice to know that this isn't really costing BK anything until they put it on tv, though.

#87116 by CraigMaxim
Tue Oct 20, 2009 5:22 pm
philbymon wrote:
These kinds of things on the www do seem to be popping up more often, but I question their efficacy.



I agree with you.

Some work and some don't.

The movie "Paranormal Activity" is now rolling out nationwide due to an online marketing campaign. This movie was made for $11,000 (yes, thousand) and is now reaping millions.

They staged a campaign that it would roll out nationwide if enough people requested it on "DemandIt.com"

I think the big mistake on the Burger King one may be that, if they have to question him about whether he likes Burger King food by a lie detector test, then by default, it means there "should" be doubt about this, since it has to be tested.

Does he really like Burger King or not? It makes Burger King look weak. The feeling should be "Everyone likes Burger King, it doesn't even have to be tested."

In a way, unconsciously, they are actually putting doubt in people's minds about whether Burger King food is liked or not.

.

#87118 by philbymon
Tue Oct 20, 2009 5:40 pm
That would be a more positive message...of course...I've always questioned whether that junk is good. I keep trying it, too, when I'm in a hurry.

The answer is no, it isn't...& the Whopper is way too messy to try to eat & drive at the same time, too!

I wonder of anyone will ask him if he eats it while he drives...

#87125 by CraigMaxim
Tue Oct 20, 2009 6:26 pm
philbymon wrote:
I wonder of anyone will ask him if he eats it while he drives...



LOL

I didn't hear that one asked, but this guy must be in the closet.

When asked "Do you notice hot girls in the stands?" he said no.

When asked if he checks himself out every time he passes a mirror, he said "no" but the machine said he was lying. LOL

.

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