GuitarMikeB wrote:. I don't know anyone who puts on an album in their living room to sit and listen any more. I'm willing to bet that less than half of the households in the US even have a living room 'stereo system' any more. Mine is 25 years old - 1st generation single-disc CD player, and dual cassette player.
Thanks, Mike. I do realize this is our biggest challenge. Except for jazz, modern music has strayed soooo far from being art that people no longer expect it, or in most cases in America, they can't recognize it when they hear it.
The first time I saw him (live in Poland) I remember thinking "this couldn't work in America". He played mostly mid-tempo black music and didn't attempt to manipulate or hype the audience. Even worse, all his music is "G" rated!
But I believe there is a large segment of people who are sick of fast food hype being pushed out onstage as music, and those people are going to love him. I'm not saying he's going to replace Led Zeppelin or Beyonce'. We aren't aiming there. He will appeal to the chick-flick crowd, black people, and the same people that liked Seal or Sade. They didn't do too bad.
The secret to his success is how he will connect with audiences through the deeply spiritual themes that run through his music. I have a theory that most people of faith are not listening to religious radio. When they hear something of value, they stop what they're doing and go buy it, because it's so rare. This is why "G" rated movies ALWAYS do better than the hyped-up crap that Hollywood is putting out.
That is also the reason for the success of Matisyahu, Bob Carlisle, Sixpence, Mercy Me, a long list of C&W artists, and P.O.D.
Scott says:
I wish the guy luck, but..no need to get mad over it.
I hope I didn't come across as angry? I'm not in any way upset that you guys don't get him at all, and I'm under no illusion that he would appeal to rock guitar players in the first place.
I knew it would be a challenge, and expected this predictable response here. That's why it will be such fun to accomplish!
I'm confident and secure in knowing that time will tell.

It is what it is until it isn't