JW, this is in NO WAY directed at you, bro... (my responses, which follow)
jw123 wrote:I ran across this letter on a friends page on FB, thought I would share it here.
A bar, that is, an establishment that earns its revenue primarily from selling alcoholic beverages, measures its success by the ounce and the accounting is done everyday because we mostly live on the edge. So we spend our time trying to figure out how to sell more ounces. It’s not just how many people are in the house or how great the atmosphere is (that’s certainly important), but how many drinks, preferably premium, we sell in a day. That’s it.
Agreed.
Live music is important to most of us (if we have that kind of venue). But it is a significant expense and is only worthwhile if it produces more than it consumes, just like advertising and anything else we spend money on in order to sell more ounces. But so many of the bands that come through here have no clue what their job is. Your job is to sell booze. You’re not here for any other reason.
Disagree. Who hires a fkn plumber to come in there and sell booze?. What on earth makes a bar think its okay to hire a band of musicians to come in there and 'sell' booze. If they want to sell more booze, hire a friggin waitress as a server for the bar, and make damn sure he or she has big tits. (Which she should get paid more by the house, if he or she exposes them)
There are some truly awful bands that actually chase customers away. But there are also some bands I would call mediocre who do a fantastic job of selling my product. There are also some really good bands who rock the house but not the cash drawer. While I appreciate good music and would never have an interest listening to that mediocre band’s lame CD, they’re coming back next week. Here’s why:
There just as easily other
BAD customers who chase away business. That arg is bullshit and dont fly, to justify abusing musicians.
1. They play simple music people recognize. People don’t dance to brilliant guitar solos or heady changes, they dance to the hook lyrics of a simple chorus. (If you've ever wondered why pop is popular, that’s why). When the ladies want to dance, the guys show up and everybody drinks. Simple truth.
Indeed, so basically, if you want music that sucks, and you're just there to prowl a meat market...then yeah, its a good viable theory. Most bars fail to admit that they aren't much more than a pimp house, when it comes right down to it. But please don't insult musicians with this crap. Truth is, there are outstanding bands out there that wouldn't touch a sheet-hole like the one just described...unless of course they get duly paid and the bar owner isn't too bad of a whiner.
2. They don’t ask me for drinks, they ask my customers. This is a subtle art and if it’s done well, the band can more than pay for itself. Here’s a few obvious techniques:
If someone offers to buy the band a round, you order shots of top-shelf. Even if you don’t drink it, ask for it anyway. If someone asks for a request, try to make a deal with them. If you buy (your date, your table, the band) a round, we’ll play your song. Some bands beg for tips, and that’s fine, but it’s not what I’m paying you for. (Try to play request anyway. At least you wont chase them off.) We had one front man hold up a mixed drink and make a wonderfully cheesy but impassioned pitch that you simply had to try this because it was, as he put it, “a glass of pure happiness”. It resulted in over a hundred bucks in the drawer in just a few minutes. Those guys are busy.
Sounds just like the whore houses I used to frequent in Olongopo, PI. But in fact, unlike here...they loved me long time...lol!
3. They may not be the best band in town but they look and act professional. I cringe when I see a supposedly professional band wearing frayed khaki shorts, flip flops, mildly offensive t-shirts and greasy baseball caps (the standard bro uniform). I don’t care if you’re bald, a baseball cap is unacceptable. Live music is a visual form of entertainment. If you dress well, even if it’s hipster, funky, weird or flamboyant, as long as you look like you care about your appearance, and show a little self respect, you’ll go over better with my customers.
Lest just pretend for a fleeting fantasy moment, that I was the world's greatest guitarist... After this paragraph, he done lost my attention... AGAIN... if you want a booze sales person, Hire sexy waitresses. Don't waste time or lecture musicians on how to dress... Seriously....Lets also remember, If I'm Mr Funky Flamboyant Joe and the Wonder dogs, you can bet your alcohol saturated ass that your customers were probably my 'fans' first, and you should be bowing down to me, paying tribute to me for bringing them into your lame-ass bar..
The good bands also respect their gig and the customers. They show up on time, they don’t make a racket while they setup (hint: keep your drummer quiet especially when the jukebox is on.), they choose their set list carefully, they pace their sets well and stay engaged with the audience (don’t stop playing if the dance floor is full), they don’t get hammered and and they don’t leave a mess. All this adds up to what we call retention. Customers don’t leave. You would be surprised how many customers leave because of the band. And it’s usually not because the band is awful, but because it’s too loud, it’s the wrong repertoire, it’s rude and dismissive, it’s not engaged and basically no fun for anyone else but themselves. And here’s a little tip: Your continued employment is directly dependent on my bartender’s opinion of you. That’s probably true for every single bar you play.
This is standard practice, i would suppose... for any band who truly is professional. Speaking of professionals...he forgot to mention the part where a self respecting professional band should get paid well, like professionals. And by the way... If anybody has ever noticed...with really hot acts, forget about the stupid jukebox...its gonna get buried or outright ignored by the fans' clatter.
One last thing. It’s hard to find work. You might be surprised at how much competition you have. I get emails, voicemails, regular mail, fed-ex packages left for me, all with earnestly concocted press kits and demos and I ignore almost all of it. I get walk-ins who, if I’m there, I’ll give a few minutes to.
That's only a problem for musicians who actually desire to play at this venue. If I were a critic, a promoter or agent, I'd scratch this guy off my list.
Again, you’d be surprised how many show up in their bro-clothes, tell me how awesome they are, and hand me a business card with a URL to their reverb nation page or YouTube channel. They probably go home and wonder why they don’t get a call, but I’m not going to visit your website or listen to your demo. You’ve got maybe 60 seconds to make your “elevator pitch” and just a few more minutes to make it stick. There is a sales technique I’m seeing that’s impressive, stands out and really works, but out of respect for the bands that figured it out, call it a trade secret.
I hope this guy has a club big enough to contain that bodacious ego of his...yikes!... Scratch him of every list I can contact...
Bottom line: A bar is a business. My bar is my business, my life, my success or failure. What I do in my business is entirely up to me because the risk is entirely mine. If I have a jam night, an open mic, solos, duos, bands, karaoke, or just a jukebox, that’s up to me and no one else. Whatever helps make the most revenue. I have great respect for working musicians and would rather not hire them at all than to short-change them.
This dude is absolutely worthless....Sorry but its true... Not the kind of guy I would ever venture in with... I Have to ask , how long has he been in this business? He's pretty keen on saving the buck, but totally lacks in the risk dept, and for that matter, taste.
The open mic and jams that seem to get so much criticism here are not about me getting free entertainment, they are about bringing in paying customers and keeping them here. People who play and sing, but not in a professional band, like to get out, get a little stage time, have some fun, bring their friends and I offer them the place to do it. And yes, these nights are pretty good for the bottom line. If having bands was better, I’d have bands every night. It’s just reality, man.
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That's his reality...That's fine. he's got every right to express it, believe it and so on... I dont buy his explanation though about open mics. If he holds these mid week, the are doing him a favor by giving him business he would not otherwise have. If he holds them on weekends, he's a hurtin unit and bound for bellyups-ville relatively soon.