I tried to say this is my Son and he got his music on national TV series through searching out the local artists and musicians in the area. Through some free be gigs he gained notice in the local papers through music reviews and the likes. The people he got to know had some connections and he kept after them until they helped him get some notoriety, no matter how small. So how to get into public view? Get out there and find the people who have the connections. It takes a lot of footwork and tenacity.
I enjoy the thought that he worked at it to the point of sleeping in his car for a while to get into some inner circles. I guess you would call that dedication, at the least having faith that what you are doing is going to go somewhere eventually. No money so to speak, but it opened the door for some more projects for him.
